Parekh Bugbee


Artisanal women inspecting the final silk scarves and textiles for any major flaws


ABOUT THE BRAND
Parekh Bugbee is a luxury textiles brand with a design philosophy of classic tradition that incorporates elegant new twists. Scarves, shawls and stoles are handcrafted by skilled artisans using a traditional silk-screen printing method, a process completed on hot wax tables where each color is individually layered on fabric. The slow and deliberate production techniques result in high-end, wearable art, unrivaled in both beauty and quality.


Artisans washing the hot wax tables

The brand is committed to minimizing waste and environmental damage in the creation of their products - each piece is handmade from start to finish using all natural dyes and fabrics. Production takes place in the Parekh Bugbee family factory located in Mumbai, India, built in 1968 largely from recycled materials. The factory workers are compensated with decent living wage that enables them to provide food, shelter and education for their families.

 

 
MEET THE FOUNDER 


Payal Parekh Bugbee was born in Mumbai and spent a decade in New York City where she studied at the Fashion Institute of Technology while assisting top line commerical and portrait photographers. In those years, she developed her own fashion and documentary photography.


As a child in India, Payal grew up observing the work of her father, Bharat Parekh, a self-taught textile designer and manufacturer of premium fine-printed silks for the last 45 years. At 17 years old, and without any formal training in textiles or design, he started his printing business from a cardboard box. Decades later he would earn world-class recognition for his print skill and design. This early exposure to innovative craftsmanship, exquisite color combinations and the art of traditional silk-screen printing happening daily in her family-owned factory, enriched Payal’s vision moving forward in life. Today she draws inspiration from across seven seas through the travels that she and her husband, global health photographer Geoff Oliver Bugbee, have experienced together.


Fashion for Payal is not about status or the price of a product. Instead, the importance lies in the story behind the intention, concept and making of each individual product. she has a commitment to bringing forward the human dimension of artisan clothing and accessories. ‘showing and knowing’ is what she likes to call it.


“In today’s manufacturing world, where mega machines are employed to produce high volume while cutting costs, there seems to be a real disconnect between the soul of the clothing and the consumer...I want to stay with the original storyline of artisanship and keep a transparent channel open on our wearable products.” -Payal Parekh Bugbee
5 products
  • Black and White Birds in Flight Scarf
    Parekh Bugbee
    $110.00
    $110.00
  • Black Silkhorse Twill Scarf
    Parekh Bugbee
    $385.00
    $385.00
  • Kala Paisley Scarf
    Parekh Bugbee
    $265.00
    $265.00
  • Fantasian Scarf (Dark Red)
    Parekh Bugbee
    $370.00
    $370.00
  • Red Silkhorse Signature Silk Twill Scarf
    Parekh Bugbee
    $485.00
    $485.00